Social Media and Research – Blogs and Forums
[With thanks to Keely Blanch, PhD Candidate from the University of Otago for these suggestions].
One of the key principles of ethical research is that information is used for the purposes for which it is given. Most social media sites are developed to provide a forum for a particular issue, without a research audience in mind.
The following is intended as a guide only to help you consider some of the ethical issues involving researching Blogs, Forums and other Social Media. If you are unsure about anything mentioned here, please contact the HEC Chair or Secretary athuman-ethics@canterbury.ac.nzto discuss your research.
If blogs are public, posts can be seen to be public statements and consent to quote/research them may not be necessary. However, there are still many ethical and practical considerations to bear in mind. Some of these are outlined below.
- Does the blog have any statement anywhere that aims to protect posts or restrict use of content? Even if not legally enforceable, this would raise ethical issues. You may need to check the blog host's Terms and Conditions, e.g. Google Blogger or Wordpress for any restrictions of use.
- Does the blog aim to be widely read by a public audience - does it advertise or cross-post to increase traffic etc.? Is this a niche topic - What is the writer's expectation of privacy? Do you need to consider this? Does the researcher have to join/ login to site to access? Even when posting ‘publically’, research shows many writers aim their posts at a select few of their friend group and do not consider the invisible audience. Often people write for 'people like me' and won't have had the general public or researchers in mind.
- What identifiers need to be masked – name, profile pictures, photos used (all searchable)?
- When researching forums - how will you anonymise the data? How much data will you share? Online personas and networks are “like fingerprints” and can be identified. The more individualised data shared, the more potential for identification. Data can be linked and tracked back. Direct quotes are traceable – you can consider rewording but will this keep the original intent of the post? Perhaps multiple pseudonyms per individual could be used to mask identities? Can you truly promise anonymity? Is the forum dedicated to addressing a sensitive issue? If so, you ask permission from the forum participants to use their data.
- Is the research likely to increase the visibility of posts and increase risk for participants? Participants may have posted publically originally, but may have only conceived a particular audience and not considered the risk of a wider exposure.
- Is there any discussion/pictures/details of people from the writer's life (e.g. family, especially children) that may be impacted? The use of pictures by people who have not consented to be part of a research project is highly risky and should be avoided if at all possible. If a writer does not consider ethics, should researchers compound this?
- Check if anyone can post or is the site for approved authors only? In which case what Terms and Conditions do they operate under as authors?
Essentially, it is important that researchers understand some of the 'unspoken' rules and norms of sites to ethically research and use data, or have someone who does (like the blog owner) to 'interpret'. The researcher could find it useful to contact the blog owner and ask for permission to use posts in their research. If authors have to be approved by the blog owner then they will possibly have communicated guidelines for posting. Forums are different, and will depend on how the site is set up, but again, ideally permission is sought for the data to be used for research. This could be done by posting a statement on the forum board giving an email address (remember to space it out and use 'dot' for ' . ' so the spambots don't pick up the address!) to opt out of having posts considered; and this also gives people a chance to look at their posts with a researcher/non-community member in mind.
Privacy Obligations and Considerations for Research with Human Participants (PDF)