΢��ҕ�l

• ΢��ҕ�l all aspects of foundational marketing, including marketing strategy, consumer insights, analytics and digital marketing.  

• Insight into real-world issues, drawing on the best knowledge of academics and practitioners alike to help students develop the practical skills necessary to enter the workforce.����

• Strong focus on transferable skills to apply your knowledge to multiple contexts and adapt in a dynamic market.  

• Great support, including orientation, pastoral care services, career development seminars, and additional certification opportunities that will support you in realising your career goals. ��

• With marketing a top skill sought after by today's employers, locally and globally, the programme will offer an exciting opportunity to build a new career in marketing, preparing graduates for roles ranging from entry-level through to upper management.

• A focus on digital marketing will prepare students for roles in content creation, strategy development, marketing insights, analytics, branding and generalist digital marketing.  

• The skills developed are also crucial for anyone wishing to start their own business. 

• It is also ideal for people currently in marketing roles who wish to upskill.

The entry requirements will be the same as the Master of Business.

Any bachelor's degree, with at least a B Grade Point Average in your 300-level courses, is required to enrol (or other qualifications of an equivalent standard).

If English is your additional language, you are also required to meet ΢��ҕ�l's English language requirements.

The Master of Marketing will be made up of 180 points.��

Foundation courses (60 points):

MBUS601 Marketing

MBUS632 Marketing Analytics

MKTG634 Consumer Insights

MBUS626 Digital Marketing

Specialist courses (60 points):

MKTG641 Content and Social Media Marketing

MKTG642 Digital Marketing Strategy

MKTG643 Search Engine Success

MKTG644 Digital Marketing Analytics

Project course (30 points):

MBAZ671 Applied Marketing Project

Electives (30 points)

2025 international student programme fee: 

$54,600 (180 points)

Additional costs

• Students pay a Student Services Levy (SSL) for each year of enrolment at ΢��ҕ�l. This is at a rate of $9.72 per point in 2025 ($1,166.40 for 120 points). 
  
• International students must have insurance  for each year of enrolment at ΢��ҕ�l. Studentsafe insurance is $855 in 2025.