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This two-day course discusses the increased pressure businesses are under to adopt new technologies and digitally transform, and looks��at the areas of your business most likely to benefit from digitalisation.

It is targeted at those new to digital transformation but also suitable for people looking to start investing in alternative revenue streams, giving a broad understanding of where those alternative sources of revenue could be generated.

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What will you gain?

By the end of this introductory course you will be able to:

• Understand how the exponential nature of technology is disrupting the current business climate.
• Start developing a vision for your company given this new context (MTP – massive transformative purpose).
• Assess your company’s digital maturity and understand what you should focus on to increase it.
• Understand how your customer value proposition (i.e. what you do), can be transformed by new technologies.
• Understand how new technologies can transform your business model by exploring “new” approaches to revenue like XaaS (everything as a service) and subscription models.

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Course structure��

The course runs over two consecutive days and uses an engaging case study approach, where you will bring examples from your own company and life. We will look at other successful digital transformation initiatives, as well as some not so successful, to teach what core principles can be applied practically and pragmatically to help fulfil the business opportunities you have.

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