Digital Business Master Class (47E00100) is an interactive and fast-paced graduate-level course focusing on digital technologies as tools for building businesses. You will learn how companies transform their processes and systems by implementing digital technologies.
Concepts covered include platforms and ecosystems, business design thinking, data-driven marketing, strategic management of technological innovation, data-intensive business and AI ethics. You will work on company projects in international and multidisciplinary teams, in collaboration with partner companies. In addition to intensive lecture weeks, the course includes independent pre- and post-work periods.
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