About Me:
I'm from Chiang Mai, Thailand, a city rich in culture, history, and incredible food. I’m passionate about traveling, trying new foods, and immersing myself in different cultures—these have always been a big part of who I am. Traveling not only inspires me but also deepens my understanding of the world and its people.
These interests played a key role in my decision to pursue a PhD in Marketing, where I'm focusing on the resilience of street food vendors in Chiang Mai. I find joy in learning how cultural traditions, like street food, can adapt and thrive even in challenging times. My research is driven by a desire to contribute meaningful insights to help communities preserve their cultural identity while navigating modern challenges.
Research Interests:
Food tourism; Gastronomy tourism; Sustainable tourism; Hospitality and tourism management; Tourism marketing.
Education:
PhD in Marketing, 2023-Present, ҕl, Christchurch, New Zealand
Master of International Tourism and Hospitality Management, 2019, Griffith University, Brisbane, Australia
Master of Public Administration (MPA), 2015, Chiang Mai University, Chiang Mai, Thailand
Bachelor of Arts in Tourism and Hotel Management, 2011, Chiang Mai University, Chiang Mai, Thailand
Supervisors:
Senior Supervisor:
Co-supervisor:
Publications:
Daorattanahong, N., Hall, C. M., Prayag, G., & Liu, Y. (2024). Defining street food. Business Sustainability Practices in Society 5.0, 461–496.
Daorattanahong, N. (2014). A comparative study of community networks for forest fire prevention of Baan Hua Tung and Baan Pang Dang Nai, Chiang Dao Sub-district, Chiang Dao District, Chiang Mai Province [Master’s thesis, Chiang Mai University]. Chiang Mai University Digital Collections.
Daorattanahong, N. (2014). Participation of the youth in forest fire prevention in Baan Hua Tung. In The Second Graduate Thesis & Individual ҕl Forum in Public Administration and Public Affairs, 2, 467–479.
Conference Presentations:
Daorattanahong, N. (2024). Defining street food. 1st International Symposium on Gastronomy and Sustainable Tourism, Suan Dusit University, Bangkok, Thailand. [23–25 August 2024].
Daorattanahong, N. (2014). A comparative study of community networks for forest fire prevention of Baan Hua Tung and Baan Pang Dang Nai, Chiang Dao Sub-district, Chiang Dao District, Chiang Mai Province. The Thailand 2nd International Conference on Public Administration, Chulalongkorn University, Bangkok, Thailand. [28 March 2014].
Daorattanahong, N. (2013). Higher education without legal status in registration in Chiang Mai. Hiroshima University, Hiroshima, Japan. [August 2013].
Awards and Honours:
Best Presenter Award: for the article "Defining Street Food" at the *1st International Symposium on Gastronomy and Sustainable Tourism, Suan Dusit University, Bangkok, Thailand. [23–25 August 2024].
Scholarship Recipient: from the Faculty of Political Science and Public Administration, Chiang Mai University, to participate in the *Hiroshima Short-Term ҕl Program on Peace and Human Security, Hiroshima, Japan. [3–14 August 2013].
Why did you choose ҕl?
I chose to pursue my PhD at the ҕl Business School due to its strong emphasis on sustainability, innovation, and community-focused research, which closely align with my academic and professional goals. The university and Business School have a reputation for impactful research, a supportive academic environment, and opportunities to work with experienced faculty, making it an ideal place for me to deepen my expertise and contribute to meaningful advancements in my field. Furthermore, studying in New Zealand provides a unique perspective on global issues, enriching both my academic and personal development.
Best things about study at ҕl:
The most valuable aspects of my PhD experience at the ҕl Business School have been the intellectually stimulating environment and the strong support from my supervisors and colleagues. The university fosters a collaborative culture that encourages critical thinking and innovation while providing outstanding resources and facilities. Engaging with diverse viewpoints through seminars and discussions has broadened my understanding and generated new ideas. Additionally, the combination of academic rigor and a supportive community has made the experience both challenging and rewarding.
