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Jan Hales

jan.hales@pg.canterbury.ac.nz

02102507352

How Alternative Protein narratives are developed and disseminated by stakeholders and adopted by consumers and society.

19 February 2024
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΢ҕling towards a PhD in Marketing

Location: Level 3, Karl Popper

Country of Origin:New Zealand

Embarking on a PhD after 20+ years working in the food sector in nutrition-focused NPD, marketing and business development roles.

Supervisors:

Primary Supervisor:Joya Kemper
Co-Supervisor: Sam White
Additional Supervisor:Ekant Veer

Working thesis title

How Alternative Protein narratives are developed and disseminated by stakeholders and adopted by consumers and society.

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